Lost in processing? Organic’s ‘halo effect’ blunted in processed food – FoodNavigator.com


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Lost in processing? Organic's 'halo effect' blunted in processed food
FoodNavigator.com
Overall, processed organic (vs. conventional) foods were perceived as tastier, more healthful or equally healthful but also as more caloric. “We argue that the features of processed food may modulate the impact of the organic claim,” researchers from

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